Set up a community pool for external services such as rari.capital so that individual users and HOPRs owned by the governor can be better utilized (borrowing other tokens, etc.).
By simply expanding the $ HOPR use case, more users will convert and stake to $ HOPR. (Or start by borrowing $ HOPR)
Get them into the HOPR ecosystem by disseminating the incentives they get from converting to xHOPR and providing NFTs for staking.